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A new EDS campaign promises to raise awareness of the condition.
‘Super Flexible Not Superhuman’ is a collaboration between the music production team TEM-PLE and branding agency WMH&I.
Together, they’ve come up with a series of images that highlight the pain, invisibility, and hypermobility that EDS sufferers experience daily.
One of the images can be seen in the video below:
Personal experience of EDS
Aurora Partridge is one half of TEM-PLE and lives with EDS. However, her road to diagnosis was a long and complicated one. It took 10 years for her to be diagnosed. In that time, she was misdiagnosed with other conditions linked to hypermobility, including fibromyalgia.
Raising awareness of EDS
When WMH&I heard about Aurora’s decade-long battle and her desire to raise awareness of EDS, they agreed to work together.
The result is a series of amazing, shocking, and thought-provoking images that show exactly what EDS is like to others.
The images are being used across social media channels. They also form part of a out-of-home advertising campaign, so you’ll spot them on billboards, buildings, and bus stops.
Launching the new EDS campaign
It’s not just these images that make up the EDS campaign. TEM-PLE has also recorded a Christmas song which will launch on 29th November. A live performance will take place at Piccadilly Circus, London, while the campaign’s images are projected onto nearby buildings.
You can view all the campaign’s images here.
I personally love this campaign and I’m so happy to see that people are doing all they can to raise awareness of EDS. I’m also looking forward to the launch of the single and wish the team behind this all the best.
Now, be sure to do your bit and raise awareness of this EDS campaign by sharing it on social media. You can start by sharing the Facebook post below.
